NH Hoteles enters holiday sector and ads new segment to its portfolio

NH Hoteles has started a major development in the holiday sector and in "Luxury resorts". In this ways the hotel chain has extended its offer by adding a new segment of "Resorts" to its portfolio.

NH Hoteles operates at the international level under a single brand name NH Hoteles. It has therefore created a sub-brand which, in a certain way, incorporates the essence and vocation of the hotel chain and the guarantee of a major hotel group that has become a reference worldwide. Furthermore, the creation of this new brand name means that the company can now develop a new, differentiated, exclusive, high prestige offer.

The new brand name, EDENH, describes and identifies the products in the company's "Premium" holiday segment, in an evocative and descriptive way, that reflects the sensation of luxury and welfare that each of the properties offer their guests. Each one has its own style and context, albeit with a common denominator which aims to create an experience for their guests that takes them beyond just a stay and enjoying top-level services by evoking and creating that internal sensation of relaxation, enjoyment and added value.

EDENH provides a vision of the resorts as unique environments where travellers can feel, and not just observe. Luxury is nowadays more of an internal sensation. The letters EDENH, are E for exclusivity, D for diversity, E for evasion, N for nature and H for high class, and set out the authentic values of the new resorts of NH Hoteles.

E for Exclusivity, luxury nowadays relates much more to feeling special and different. Diversity: in offer with different hotels for different moments in life. Evasion, unique life-experiences, far away from humdrum daily life. Nature in a pure state, wide spaces, landscape, immensity, natural paradises. "High Class": not all the resorts can be EDENH and not all guests are able to appreciate it.